New World Hotel Mooncake

Project by c plus c workshop

New World Hotel’s Mid-Autumn Festival mooncakes are presented in elegant packaging designed to enhance the festive experience. The packaging features three distinct variations, each with unique size and colour combinations to cater to diverse customer needs.

The central motif is the Chinese character “月” (moon), intricately combined with Mid-Autumn Festival-themed illustrations such as a traditional mooncake mould, a lantern, and a moon with a rabbit. To add a luxurious touch, the character “月” is hot-stamped with gold foil, creating a sophisticated and festive design.