New Zealand Focus
Project by c plus c workshop
The New Zealand Focus is a concept store dedicated to distributing premium products from New Zealand, and its brand identity embodies the essence of its homeland. Drawing inspiration from the breathtaking natural beauty of this island nation, the visual language incorporates a captivating collage of native animals, lush landscapes, indigenous flora, and elements inspired by Maori art and culture, prominently featuring the sheep as a key visual symbol of New Zealand.
This unique visual language is seamlessly applied across all touchpoints, from business cards and retail shop graphics to a series of supporting graphics for different product categories, including honey, skincare, health food, snacks, juice, and wine. Each category features its own distinctive collage, further enriching the brand’s visual narrative.
