North Point Foodbridge

Situated adjacent to the bustling North Point outdoor wet market and atop the tram terminal, the Demolition of Tong Shui Road Footbridge and District Facilities Improvement Works construction project requires a design solution that effectively communicates with and fosters understanding and cooperation from the local community.

The identity design will incorporate a vibrant and engaging aesthetic to capture the attention of the target audience. Key visuals include illustrative representations of the project site, the wet market, and the tram terminal, rendered in a striking colour palette. Bold typography will ensure clear and impactful messaging and a tagline emphasising community vitality will be prominently featured to foster a positive and collaborative relationship with the community.

Final designs will be applied to hoarding and banner at the construction site, and through various social media platforms to maximise reach and engagement. The design is crucial for building a strong relationship with the local community throughout the construction process.