Wai Man Book Binding

Project by c plus c workshop

This project focuses on the identity design for Wai Man Book Binding, a company renowned for its professional and reliable printing services, offering a comprehensive spectrum of solutions worldwide.

The inspiration for the identity design comes from the unique marks left during the proofing process of printing. Near the printing machines, reused stamps often leave overlapping impressions that unintentionally form a distinctive aesthetic. These layered visuals reflect both individuality and consistency, carrying traces of different design works while embodying the meticulous craftsmanship of the printing process.

This aesthetic is utilized as the main visual for Wai Man’s branding, with each image uniquely different yet harmoniously cohesive. The design is applied across various materials, including envelopes, name cards, posters, leaflets, and more, reinforcing the brand’s identity and dedication to precision and artistry.