Oi!
Oi! is an art oasis in the heart of the urban city. It is housed in the former clubhouse of the Royal Hong Kong Yacht Club, which has been restored and revitalised into a community leisure and cultural space. The project aims to promote collaboration in the arts and to provide a platform for artists and the public to interact.
The visual identity for Oi! is designed to reflect the project’s core ideas. The name itself replaces the “L” with an exclamation mark, which serves as a call for people’s attention and a visual representation of the project’s location. The logo’s shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that Oi! is an oasis for the arts in the midst of the urban jungle of concrete and steel.
The way-finding system is designed to be both informative and engaging. The signs are a transformation of the Oi! logo and combined with three surface areas to illustrate the diversity and energetic vibe that Oi! is going to bring to the community with the opening of a new phase.
