Chachawan

Project by c plus c workshop

Chachawan is an Issan and Thai restaurant bar that redefines the perception of Thai cuisine in Hong Kong. With its unique take on Thai dishes and cultural integration, it has become a standout in the city’s dining scene.

The identity design incorporates Thai cultural elements into the logotype, seamlessly blending Thai words with visual elements that represent the country’s rich heritage. A series of graphics inspired by traditional Thai motifs and patterns were developed and combined with Hong Kong-specific elements, creating a harmonious overlay that represents the fusion of the two cultures.

These graphics and designs were applied across the entire stationery set, including menus, coasters, business cards, and other branded materials, further emphasizing the restaurant’s identity and its cultural storytelling through design.