Matto

Project by c plus c workshop

Matto is a vibrant bar and pizzeria with a quirky and unconventional personality. Its identity celebrates creativity, fun, and a touch of madness, embodying the spirit of the Italian term “Matto,” meaning crazy or wild.

The visual identity introduces a series of imaginative characters that blend unexpected elements: an onion with a chicken tail and legs, a pizza heater with octopus tentacles, and a wine opener with a mermaid’s body and tail. The logo features deliberately imperfect lettering, reflecting the charm of embracing imperfection in a world often obsessed with flawlessness.

These playful elements extend to various applications, including name cards, coasters, pizza boxes, and more, reinforcing the brand’s whimsical essence. Additionally, the invitation card features an illustration of characters infused with human traits, adding another layer of charm and creativity to the overall design.