DETERMINANT

Project by c plus c workshop
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Website | pill & pillow

DETERMINANT is a Hong Kong-based apparel shop specialising in high-quality men’s shirts and accessories, empowering modern men with stylish and functional clothing.

The brand identity is characterised by two vertically parallel lines, symbolising the infinite possibilities inherent in the mathematical concept of “determinant.” These lines serve as the foundation of the brand’s visual language. This minimalist yet impactful visual element seamlessly adapts across various applications. In its simplest form, the two lines function as the core logo, providing a clean and modern representation of the brand’s essence.

These lines can be manipulated and reinterpreted in countless ways, forming the basis for a dynamic visual system. They can serve as a trademark or extend into poster designs. This flexibility allows the brand to maintain a consistent visual identity while adapting to different contexts and communicating a range of messages.