Hongrita
Architectural Design | Gravity Partnership
Interior Design | LAAB
Founded in 1988, Hongrita, a company specialise in precision molds and intelligent plastic molding technology, embarked on a comprehensive rebranding initiative to align its visual identity with its lean, high-tech approach.
Moving beyond a simple visual refresh, the project focused on building a flexible and creative visual foundation that effectively communicates Hongrita’s values. This holistic approach encompassed a wide range of elements, from logo design and visual system development to publication direction and the selection of architectural and spatial designers.
The original logo, solely relying on the “HRT” monogram, was reimagined with a lowercase “h,” conveying a sense of youthful energy while maintaining a professional and sophisticated feel. To further enhance the brand’s visual expression, a custom typeface with seven distinct levels was developed, seamlessly integrated into Hongrita’s overall visual system.





