Wise Bro

In collaboration with Tommy Li design workshop

Wise Bro. Dessert, inherits from the passion of its predecessor, ‘Công So Star Dessert,’ aims to continue advocating the Hong Kong-style desserts culture. Kimhung and Tommy have crafted three distinct “Wise Bro” brand characters. These characters embody the spirit of ‘Generation WISE’ – today’s young generation. Intelligent yet rebellious, they cling to enjoying their own living style, embrace new experiences and possess boundless creativity. They are brave yet sensitive, and offer hugs that are hurting.  The design concept seeks to capture this unique blend of traits, reflecting the distinctive personality of this modern generation.