Graffeo Coffee
Founded in 1935 in San Francisco’s North Beach, Graffeo Coffee Roasting Co. is one of North America’s oldest and most respected artisan coffee roasters. A family-run business, Graffeo has built a reputation for exceptional coffee quality, supplying renowned restaurants, hotels, and cafes worldwide. Expanding from its original location to include Singapore and Beverly Hills, Graffeo continues to bring high-end, specialty coffee to discerning clients across the globe.
In 2010, Graffeo underwent a rebranding to merge its legacy with a contemporary vision. This included a refreshed logotype, a commemorative logo for the 75th anniversary, and a redesigned packaging system that uses color to differentiate coffee varieties. This new look honors Graffeo’s heritage while presenting a modern, cohesive brand identity tailored for today’s global market.
The rebranding of Graffeo Coffee captures the brand’s blend of heritage and modernity. The redesigned logo introduces a sleek, contemporary logotype paired with a distinctive “G” brand mark, representing Graffeo’s craftsmanship and dedication. Packaging was re-envisioned with a cohesive color system to easily distinguish coffee varieties, adding a streamlined aesthetic to reflect the brand’s refined approach to coffee. The 75th-anniversary logo celebrates Graffeo’s journey and family legacy, while the overall rebranding unifies its identity for a global market, embodying both tradition and innovation in every detail.
