Mixercise

Project by c plus c workshop

Contributors:
Tai Hang Shuen, Photo Colourist
Topaz Leung, Photographer
Edmond Leung, Urban Farmer
Wilson Tang, Brand Designer
Amanda Cheng, Paper Craftsman
Thomas Siu, Character Designer
Wong Fai, Puppet & Shadow Play Actor
Benny Leung, Graphic Designer

Inspired by the merger of ROYAL and SUNDANCE® into the new ROYAL SUNDANCE™ brand, the “MIXERCISE” workshop, curated by Kimhung, celebrates the power of combining diverse talents and fostering creative sparks. This project explores the dynamic between “Creative Design” and “Traditional Workmanship” by showcasing four unique pairings of creative professionals: Puppet & Shadow Play x Design, Urban Farmer x Design, Photography x Colouring, and Paper Craftsman x Character.

Kimhung’s vision extends beyond simply pairing artists; he encourages audience interaction and co-creation, shifting the focus from solely producing final artworks to embracing the entire creative journey.

The workshop features distinctive visuals representing each pairing. These visuals, incorporating unique typography, are showcased on the covers of the introductory publication and promotional materials.

The introductory publication, utilising the paper collection from the new ROYAL SUNDANCE™ with unique print finishes, embodies the “MIXERCISE” concept itself. With its innovative binding and multiple entry points, it reflects the unexpected and exciting outcomes that emerge from these collaborations. This publication features literature, dialogues, and imagery that capture the experiences and insights of each creative pair, highlighting the joys, challenges, and unique perspectives gained throughout their collaborative endeavours.

Beyond the introductory publication, four additional publications document the design and creative progress of each pair, emphasizing that the ‘MIXERCISE’ journey is as valuable as the final outcome.