HKDA GDA 2011

Project by c plus c workshop
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Portrait Photography | Lester Lee
Publishing | Sandu Publishing

A milestone event, the HKDA Global Design Awards 2011, organised by the Hong Kong Designers Association, launched Hong Kong’s inaugural international design competition, fostering a vibrant exchange between local and global creatives while showcasing the city’s design excellence to a worldwide audience.

The theme “Gold Rush” became the compelling visual inspiration, drawing a vivid parallel between the design competition stages and the pursuit of gold. Each phase of the awards journey was symbolically represented by distinct props, mirroring the gold prospecting process: a pickaxe for the Call for Entries, a scale for judging, and a bell for the award presentation ceremony. A bold, rugged typeface, reminiscent of the Gold Rush’s pioneering spirit, was crafted for the awards, complemented by a set of visuals and postcards featuring individuals wielding golden pickaxes. These elements captured the energy, diversity, and determination inherent in the design process. Collectively, the identity celebrated the transformative journey of unearthing creative brilliance.