Fasome

“Fasome” is a brand specialising in dried seafood such as fish maw, sea cucumber and scallops. Its naming means “to care about you” in Cantonese. The brand and its packaging use flowers as the core element to convey the message of sending thoughts to those who care. The brand’s light seawater green and silvery grey colour scheme is a modern take on lifestyle, with a combination of geometric flowers and botanical illustrations not only adding visual interest but also conveying a friendly and natural image.

The packaging design of Fasome is a break with tradition, allowing the giver to transform the box into a truly thoughtful and unique gift through the accompanying illustrated stickers. Compared to the traditional steady and old-fashioned style of seafood packaging, Fasome’s packaging design is more youthful and vibrant, fully meeting the aesthetic needs of modern consumers.