BORRN
BORRN is a baby product brand that focuses on creating innovative and gender-neutral essentials such as baby bottles, teethers, and pacifiers. With a mission to support both parents and children, BORRN products are designed with care, combining functionality with modern aesthetics to fit seamlessly into every family’s unique journey.
BORRN is a brand built on the essence of “double born” and “bonding,” celebrates the unique and lifelong journey between parent and child. The dynamic logo, shaped by a continuous organic line forming the letters “B” and “b,” symbolizes the connection and evolving storylines within every family. Fluid and adaptable, the design captures the limitless possibilities and the individuality of each parent-child relationship, making BORRN a visual representation of family unity and growth.
At BORRN, the focus is on celebrating the birth of the parent-child relationship. The branding reflects this with a logo that tells a story through fluidity and connection, much like the parent-child bond. The thoughtful choice of colours moves away from gender stereotypes, instead using vibrant yet calming shades like coral orange and teal green. These colours, based on research into infant visual development, are designed to attract a baby’s attention while maintaining a soothing effect, reflecting the brand’s dedication to supporting both child and parent.
