“Fasome”, a brand specialising in premium dried seafood such as fish maw, sea cucumber, and scallops, is named with the Cantonese meaning “to care about you.” Its visual identity and packaging design features delicate floral motifs, conveying the message of thoughtful gifting. A soft, desaturated seawater green and sophisticated silvery grey color palette establishes a modern, lifestyle-oriented aesthetic.
The packaging breaks from traditional seafood conventions with interactive illustrated stickers that allow givers to personalise their gifts, transforming the box into a bespoke present. The combination of stylized geometric floral patterns and elegant botanical illustrations adds sophistication and enhances the gifting experience, fostering connection between giver and recipient.
