Hong Kong Museum of Coastal Defence

In 2022, HKMCD undertook a rebranding initiative to enhance its identity as a military museum and improve the visitor experience. This rebranding includes a new logo inspired by the fort’s loopholes, symbolizing its role in revealing historical narratives while modernizing the museum’s image.

The new logo, “MCD,” features a space between the ‘C’ and ‘D,’ inspired by the loopholes in the fort’s walls. These loopholes, historically used by soldiers for defense and observation, now symbolize the museum’s role in revealing historical narratives.

The logo’s design is dynamic, with varying sizes to echo the different loopholes throughout the museum. An animated version of the logo highlights different collections and architectural elements through these loopholes, creating an engaging and interactive visitor experience.