Muse Fest 21'

Muse Fest HK, an annual event by The Leisure & Cultural Services Department, invites the public to explore the world of arts and culture. The 2021 theme, “Remake,” celebrated exploration, encouraging new ideas and insights to spark creation and renewal.

The visual identity, centred around the concept of a mysterious box holding untapped creative potential, aimed to ignite a sense of wonder and anticipation, beckoning viewers to embark on an extraordinary expedition. The poster design, embodying the “Remake” theme, extended a warm invitation to embrace the unknown and discover new perspectives that unlock artistic expression. The design sought to visually translate the festival’s core message of exploration and discovery, creating excitement and inspiring participation