Paper Fantasia

In 2014, Polytrade introduced a fresh visual identity, Paper Fantasia, to celebrate the versatility and creativity of paper. This new identity stems from a captivating stop-motion animation, which uses personification to imagine the secret life of paper when no one is watching. Accompanied by an original score crafted by a musician, the animation explores the dynamic and expressive “movements” of paper, highlighting its multifaceted applications.

The visual identity features a series of four key visuals, each inspired by a distinct theme from the stop-motion animation: Fold (green, representing paper for books), Roll (orange, for posters and flyers), Crease (blue, for packaging boxes), and Flip (purple, for stacks of paper). These visuals not only symbolize the unique uses of paper but also bring a playful and dynamic touch to its representation.