In 2014, Polytrade unveiled a new visual identity, “Paper Fantasia,” celebrating the versatility and creativity of paper. This identity is inspired by a captivating stop-motion animation that personifies the secret life of paper when unobserved. Accompanied by an original score composed by a musician, the animation showcases the dynamic and expressive movements of paper, emphasizing its multifaceted applications.
The visual identity includes a series of four key visuals, each reflecting a distinct theme from the animation: Fold (green, symbolizing paper for books), Roll (orange, representing posters and flyers), Crease (blue, for packaging boxes), and Flip (purple, for stacks of paper). These visuals not only illustrate the unique uses of paper but also infuse a playful and dynamic essence into its representation.
